It doesn't get more 90's than this! Michelob Ultra and the NBA recently partnered up to create a 90's NBA Jam-themed arcade bar in Cleveland for All Star Weekend. Called "Boom Shaka Lakas," the bar featured music from DJ Jazzy Jeff and Fat Joe, appearances by iconic NMA stars of the 90's, like the Human Highlight Film Dominique Wilkins and Clyde The Glide Drexler.
It looks like all of the arcade machines in the location were the new Arcade1Up NBA Jams, but that's still pretty cool. To this day, my high school son plays the heck out of NBA Jam with his friends on the MAME machine in my basement arcade.
Michelob ULTRA turning CLE bar into ‘Boom Shaka Laka’s' 90s bar arcade for All-Star Weekend